HAPTA was introduced in 2023. It is the first handheld, computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility.
HAPTA can be used for lipstick application, The device was unveiled at the Consumer Electronics Show 2023 in Las Vegas, Nevada.
L’Oréal has enhanced the device with new features for mascara application.
Ergonomic features
An estimated 50 million people globally live with limited fine motor skills. This makes some daily gestures, like applying makeup, challenging.
HAPTA uses advanced sensors and motion-stabilizing technology to keep the device level, constantly adjusting to the user’s position.
The tech solution is ergonomically designed. It has an easy-grip handle made explicitly for those with arm, hand, and wrist-related mobility conditions.
See a user testimonial here
Keynote on beauty tech
Beauty technology is becoming an increasingly important factor in the world of innovative tech solutions.
L’Oréal’s CEO, Nicolas Hieronimus, will be one of the keynote speakers at the opening of CES 2024, which is the world’s largest consumer electronics show.
L’Oréal has previously partnered with Clue, the period tracking app, and a leader in femtech, to advance scientific knowledge on the relationship between skin health and the menstrual cycle.